Wednesday, July 1, 2009

Celebrity Fragrance Saturation


Jay-Z. Kimora Lee Simmons. Sarah Jessica Parker. Michael Jorden. Beyonce. Britney Spears. 50 Cent. Naomi Campbell. J. Lo. Ashanti. Usher. Mariah Carey. Gwyneth Paltrow. What do ALL of these Celeb’s have in common? Fragrances.




The latest trend to hit TinselTown is creating and/or endorsing perfumes. It all started in May of 2005 when a vast amount of celeb’s invested in Carol’s Daughter. In a year sales went from $5 million to $35 million!




Since 2005 over 100 Musicians, Actors/Actress, Athletes, Models, Socialites, and Fictional Characters have all managed to create or endorse a fragrance.




Is this the new clothing line? I’m not sure how I personally feel about this. One part of me is all about making that money, but then the other side of me thinks this is a huge expensive gimmick. What are your thoughts?

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